Winning at Segmentation

Strategies for a Digital Age.

Segmentation models have been undergoing a gradual change over the course of the years. However, as segmentation becomes more data-intensive and consumers start exhibiting more flexibility in their consumption patterns, the need to re-look at segmentation is becoming imperative. Changing technology and consumer landscape, heightened competition and the growing focus on increased accountability in organizations are the key factors driving the need for new approach to segmentation.