The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies

                      
Covering both theory and practice, The Retail Value Chain supplies readers with answers to the following questions:
  • What are the current retail growth formats and why?
  • How will manufacturer concept stores change the retail landscape?
  • How will private labels change product development processes and the balance of power?
  • How can retailers succeed in new service business areas?
  • How do retailers share and use information in collaboration with manufacturers?
  • How will new technologies change the retail value chain?

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