Role of Digital in Media Mix:

Understanding Digital Marketing and Getting it Right

Digital media is taking the world by storm

Digital media is fast becoming a favorite with marketers. By 2017, digital advertising is estimated to be worth $171 Billion, accounting for more than a quarter of global advertising spend. This represents a 70% increase from current levels. In the US, ad spend on the Internet overtook all media except broadcast television in 2011...

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