Sales

Capgemini Consulting has been helping organizations improve sales performance for over 35 years. In that time we have seen clients face every kind of challenge, and believe that the ones we see today are the toughest.

Today’s challenges include:

  • Growing sales with diminishing resources
  • Integrating sales activities with marketing
  • Meeting service and delivery expectations
  • Managing the complexity of working across many channels, including the influx of digital and mobile channels

We help improve both the effectiveness and the efficiency of sales operations, whether that requires a full sales strategy review or spot operational improvements.

Our Expertise and Unique Approach

We take a holistic approach to helping you maximize the return on your sales investments.  We work with you to demonstrate which levers can be pulled to increase revenues and customer satisfaction while reducing operational costs.

We help our clients by:

  • Adapting sales processes to market changes
  • Providing a deeper understanding of customers’ buying processes
  • Measuring the effectiveness of sales performance
  • Growing revenue while reducing the costs of sales
  • Setting up and integrating new sales channels, including social media
  • Invigorating third party channel partners
  • Optimizing how key accounts are managed and serviced
  • Transitioning the sales force to solution-based or value-based selling
  • Implementing new Customer Relationship Management solutions
  • Updating and improving existing sales tools

Track Record and Value Delivery

We have helped companies across sectors achieve their sales goals.  For example, we have:

  • Implemented a B2B channel management portal for a pharmaceutical company
  • Developed and deployed a sales competencies management system for a leading manufacturing company
  • Improved customer-facing time for the salesforce of a mobile telecom company
  • Optimized the key account management organization for a logistics company
  • Reduced costs of customer-facing operations at a financial institution while maximizing penetration & retention of existing clients
  • Transformed a global oil & gas corporation from independent country-based operating units to a globally aligned sales organization
  • Introduced a growth channel for a leader in agribusiness by enabling internet sales
  • Improved trade marketing efficiency for a consumer products firm by streamlining planning processes and integrating key account planning