Log into the digital economy: Capgemini Consulting and MIT Digital Transformation global research study

Digital transformation – the use of technology to radically improve performance or reach of enterprises –  is the hot topic for companies across the globe. Executives in all industries are using digital advances such as analytics, mobility, social media and smart embedded devices – and improving their use of traditional technologies such as ERP – to change customer relationships, internal processes, and value propositions.

Our research, with over 400 companies worldwide, shows how those organizations that have succeeded in delivering a fundamental transformation of their business through digital technologies benefit from a considerable ‘Digital Advantage’ and demonstrate significantly better financial performance than their peers. We also identify common patterns for how leading companies build their digital advantage - a ‘Digital DNA’.

This research is part of a three-year joint research collaboration between Capgemini Consulting and the MIT Center for Digital Business. Our latest report from the second year of study – “The Digital Advantage: How digital leaders outperform their peers in every industry“ – involved 469 senior executive-level interviews in 391 companies in 30 countries.

These companies are all major global businesses, with participants from Europe, the US, Latin America, Asia Pacific, The Middle East and Africa, and across industries including technology, banking, insurance, telecoms, consumer packaged goods, utilities, retail, manufacturing, pharmaceuticals and travel and hospitality.

This latest study follows on from the 2011 report, ‘Digital Transformation: a roadmap for billion-dollar organisations,’ which was ranked among the top 5 thought leadership publications of the last decade by Source – a leading market analyst firm for the consulting industry – following a thorough analysis of some 22,000 consulting reports globally.



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Access our Digital Transformation research in the Featured area below. To also view the report in eBook format, click here.


Digital Transformation – We Haven’t Seen Anything Yet


Your Digital Journey Is Being Mapped by Your Customers

MIT-Slogan Management Review.


Embracing Digital Technology:

A New Strategic Imperative

The Digital Advantage

How digital leaders outperform their peers in every industry

Digital Transformation: A Road-Map for Billion-Dollar Organizations

Read the main study findings from the digital transformation study conducted by Capgemini Consulting and the MIT Center for Digital Business.

MIT Goverance

Governance: A Central Component of Successful Digital Transformation
Being Digital

Being Digital: Engaging the Organization to Accelerate Digital Transformation

Digital Vision

"The Vision Thing": Developing a Transformative Digital Vision



Digital Transformation Review

Digital Transformation Review n° 7 - Strategies for the Age Of Digital Disruption


Digital Transformation Review

Crafting a Compelling Digital Customer Experience



Digital Transformation Review

Gearing Up for Digital Operations.


Digital Transformation Review

Accelerating Digital Transformation.


Digital Transformation Review

Digital Transformation: making it happen


Digital Transformation Review

Talking about a revolution


Digital Transformation Review

The challenges of the digital revolution