Let the Games Begin: Using Game Mechanics to Drive Digital Transformation

| Point of View

Why Gamification Matters Now

Over-hyped or duly justified, enterprise gamification - the application of game design techniques to a business setting in order to make tasks more fun and engaging - is garnering attention from business leaders, world over.
 
Enterprise gamification is expected to exponentially increase over the next couple of years. Research indicates that by 2015, more than 40% of global 2000 organizations will have at least one application where gamification will be used.
 
We believe that enterprise gamification, when designed and implemented effectively, can help accelerate digital transformation by driving employee engagement and supporting change.

> Read the eBook version here