Information versus Insight: A Case for Closed-loop Marketing

| Point of View

Are you really closing the loop?

Today, Life Science companies are challenged to increase both efficiency and effectiveness across marketing and sales activities while enhancing customer focus. One approach to meeting this challenge lies in the successful application of closed-loop marketing (CLM). However, implementing CLM has proven difficult for many in our industry. There is a considerable advantage to being one of the first companies in Life Sciences to successfully close the loop and pave the way to a new commercial model that puts the customer first.