Digital Sales & Marketing Transformation

Today’s manufacturing companies, especially with consumer oriented business models like automotive OEMs, need to meet new market challenges by focusing on their most profitable customers and ensuring they remain loyal clients.

These companies require strategies focused on markets, customers, products and services. Capgemini Consulting’s customer relationship management (CRM) solutions are tailored to individual organizational structures and processes, combining market expertise with state-of-the-art digital technology.

Our Expertise and Unique Approach

Capgemini Consulting helps you define and implement your future digital sales and marketing strategy. We analyze each individual situation and work in partnership to define your future vision according to prioritized initiatives structured around a solid business case.

With years of experience and sales and marketing expertise, we help manufacturers, especially automotive OEMs, increase profit by becoming customer-centric organizations. Our solutions include:

  • End-to-End Lead Management
  • CRM Shared-Service Centers
  • Marketing/CRM Strategy
  • Digital Sales & Marketing Transformation
  • Dealer Optimization
  • Dealership of the Future

Track Record and Value Delivery

Capgemini works closely with numerous manufacturing companies to improve revenue generation and sales effectiveness. We collaborated with one of the Big 3 European manufacturers to develop a dealer CRM program. For another global manufacturer, we assessed the company's global web presence and identified areas for improvement.

We understand automotive consumers and their changing buying patterns. Through our 12-year "Cars Online" research initiative, we have surveyed 50,000 consumers across 15 countries, as well as 300 automotive manufacturers and 2,500 dealers. This gives us significant insight into consumer behavior in the automotive industry.

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