Digital Channel Management

Technological innovation offers you new ways to conduct business, reach customers and share information across the value chain. These innovations allow companies to thrive in the highly competitive consumer products and retail markets.

To fully exploit this opportunity, you need a holistic strategy that includes developing and aligning the channels for marketing, sales and service processes. New digital strategies, including mobile networking, social media and mobile devices create marketing opportunities and help drive additional revenue.

Our Expertise and Unique Approach

Based on our industry insight and digital transformation capabilities Capgemini Consulting offers an integrated digital channel management approach.

We can help you introduce channels which establish access to new markets and customer segments, and to utilize social media to communicate directly with your interested customers.

We have services and solutions to your challenges in the following areas:

  • Channel Management-Strategy
  • Channel Introduction
  • Channel Optimization
  • Channel Migration
  • Channel Integration

Track Record and Value Delivery

Across all markets we have helped leading consumer products, retail and distribution companies design and implement digital channel management strategies.

This has achieved significant advantages for our clients, including:

  • Enhanced customer relationships: getting higher customer satisfaction by exploiting their favorite channels.
  • Increased sales: customer experience is enhanced by synchronized channels leading to cross and up-selling potentials as well as recommendations.
  • Cutting costs: the cost of traditional channels is rising. Self-service-functions and streamlining customers to new digital cost-effective channels lead to significant cost reductions.
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