The automotive industry is undergoing a fundamental change that makes it imperative to innovate in order to improve customer experience and achieve profitable growth. Major enablers of innovation include data and analytics.
A central aspect of this industry change is that communication between OEMs and consumers is undergoing a digital revolution, which brings two major areas of challenge and opportunity:
- Connected Customer – the internet, social media, and mobile technologies are dramatically changing the way consumers interact with automotive companies
- Connected Vehicle – the connection between the vehicle, the driver, and the environment creates new opportunities for all market players.
We believe that these challenges must be tackled through Connected Insights – the use of data science and analytics to achieve fundamental change in the way OEMs interact with customers and drive their business.