Alternate title: 

Disney: Making Magic Through Digital Innovation

| Point of View

Over the past few years, Disney has been investing heavily in digital technologies across its theme parks, studio entertainment, interactive media platforms and physical store. Disney has successfully used analytics to enhance customer experience; it offers a connected experience to its park visitors through wearables and it took a data-driven approach to improve its operations. But how does Disney do this? What is the secret recipe? It is a combination of strong digital leadership, a vision that imbibes technology, a culture rich in analytics and an ongoing investment in digital technologies. Interested in understanding how, read our research note on Disney, a digital master.

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