Digital Transformation Benchmark - 2012: Insights for the Consumer Packaged Goods Industry

| Point of View

Digital technologies have opened up many new strategic opportunities in the Consumer Packaged Goods (CPG) industry and firms have responded in different ways. While the industry overall has Beginner status, individual firms show a broad distribution of digital maturity. Some firms are leading the way as Digirati, some are just beginning their journeys, and others are somewhere in between.

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