Launching Greenfield Digital-Only Operations

| Brochure

Seizing the Digital Telco Opportunity

Consumers are unlikely to wait for the results of Telcos’ large-scale transformation efforts. A cost-effective and efficient way of responding more quickly to changing consumer demands is by launching Greenfield, digital-only operations that:

 

  • Function via a fully digital operating model (uses only digital channels for sales, customer service and information)
  • Use digital technologies to enhance the customer experience and real-time engagement.
  • Act as a digital test bed for the wider enterprise, where the business can test its future model for operations, marketing, sales, and service while continuing its efforts to transform the entire organization.