Digital Leadership

An interview with Kamal Bherwani, Chief Digital Officer of PRISA Group, CEO of PRISA Digital

Strategy in the digital world is very important because without strategy you are making decisions on a day-to-day basis that are collectively not building towards a single direction. Without a direction there will be random activities that are duplicative and non-integrated. It means the lessons are not learned at every level of the organization and mistakes are repeated. It also means that you don’t leverage the integration of the customer experience and the customer insights; so we need a very good strategy but a flexible one over time. Along with strategy it is also important to have a series of measurable quick wins as a build up to a long-haul execution and we ensure that mistakes are not repeated...

 

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