This report, the 16th annual edition of Cars Online, finds the automotive market generally in a positive mood. US sales are at levels not seen for over a decade, and Europe continues to recover momentum.
However, the industry knows there is no room for complacency. Sales in China are flattening, Brazil is struggling, and some countries like Russia are not in good shape. The industry continues to face disruption from changing customer expectations, rapid technological advances, and economic and political instability, plus the threat of new entrants such as technology companies.
To deal with this challenging situation, the industry needs a keen awareness of the mood of the global buying population. It is this awareness that Cars Online sets out to create.