Cars Online 12/13

Today’s consumers want it all: Industry-altering technologies, green cars and alternative “ownership” options, and truly responsive personalization.
Every year, Capgemini’s annual global automotive study asks consumers what they want in the car buying and ownership experience. And every year, the survey respondents — this year, more than 8,000 consumers from Brazil, China, France, Germany, India, Russia, United Kingdom, and the United States — say they want more: more features and functions, more service and convenience, more information and choice. But what exactly does “more” mean in 2012? That’s where the story gets interesting...