Customer Experience

Capgemini Consulting Customer Experience Blog

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

All posts for November 2009

  1. Quality, quantity and customer satisfaction

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    These are the three axes BMW’s Dutch CEO Arjen de Jong aims to manage in order to make a profit. In a Dutch magazine he explaines BMW is much better at these than its competitors. In his vision, you need to “bring quality and quantity in balance,...

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  2. What should organisations do about Social Media?

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    Here we are all tweeting and blogging about the things that we care about. Some people are even going to the trouble of creating You Tube videos and creating songs about their experiences, the United Airlines being the most famous example...

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