Accelerating Life Sciences Transformation

Accelerating Life Sciences Transformation

Opinions expressed on this blog reflect the writer’s views and not the position of the Capgemini Group

Working the System: 4 Trends Driving New Opportunities for Engaging Physicians in Organized Provider Systems

The healthcare landscape is in the midst of an industry shift, as the increased emphasis on quality and affordability of care are driving behavioral shifts in the market and altering provider dynamics. The consolidation of physicians into organizations such as Integrated Delivery Networks (IDNs) and Accountable Care Organizations (ACOs) have significantly impacted healthcare providers’ treatment and prescribing decisions.  The pharmaceutical industry now faces the challenge of developing new commercial strategies to engage these organizations despite declining access to the physicians within.  While the vast majority of physicians surveyed believe partnering with pharmaceutical companies can help improve overall quality of care, a new approach is required to align with the centralized policies and performance measures of these systems.  The opportunity exists to establish value to these organizations, but pharma must first understand the effects on physician behavior to identify a new role within these emerging healthcare delivery models.

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About the author

William Rose
William Rose
Will Rose is a Managing Consultant at Capgemini Consulting in the Life Sciences practice. He has worked across various cross-functional transformational projects at Capgemini, focusing on product launch, portfolio strategy, KOL engagement strategy, and account management. Will leads consultant teams to achieve crucial goals for industry clients of various size and therapeutic focus. Prior to Capgemini, Will facilitated sales training programs, and developed managed markets and key account management strategies for a pharma company in the greater New York City market. Will has an MBA from NYU Stern School of Business.

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