All-Channel Experience: Digital Product Data

| Point of View

How to enhance the online shopper experience with improved digital product data

Digital channels have created a need for rich consumer-oriented product data, but in many cases, the digital product information provided to shoppers is inaccurate, incomplete or missing entirely. To evaluate the visibility of digital product data, Capgemini conducted a global research study involving 62 leading retail and consumer products (CP) companies in the grocery category. The bottom line: Only a few leading retailers and consumer products companies score well in many different areas of product data visibility. All companies have opportunities for improvement.