Accelerating Digital Transformation:

Understanding and Setting Up a Digital Services Unit

Digital transformation brings in multiple risks and challenges. Business cycles are now faster and more integrated, there is an increased demand for crosssilo capabilities, and there are greater risks due to brand exposure in social media. To answer such challenges and address the opportunities, companies need to set up firm-level governance around their digital initiatives. The lack of governance can indeed lead to very poor outcomes. As a Pfizer senior executive recently put it: “We have many different brands in many markets, so when it comes to digital opportunities, we can have one thousand flowers blooming – and that’s not really scalable to any of our stakeholders”....