They say a picture says a thousand words. And users of Pinterest, a pinboard-style social content sharing website, and e-Commerce marketers alike are vouching for it.
Over the first couple of months in 2012, Pinterest has witnessed a near 60% growth in the number of unique visitors, which stood at 18.7 million at the end of March. And this, despite the fact that it is still an invitation-only social network! Such phenomenal and consistent growth has been unprecedented since the early days of Facebook and Twitter. What I believe has worked in Pinterest’s favour is its appealing visual layout and the growing loyal user base comprising largely of well-educated females aged between 25 and 44. Read more »
Filed under: Customer Engagement, Customer Understanding, Digital Transformation, Retail, Social Networking by Priyank Nandan |
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We live in the era of big data. Those companies have a competitive advantage that collect the most data about their prospects and customers and transform it into useful information. Predicting what a customer wants to buy and when he is willing to purchase is in the crystal ball in which every company wants to look in. This knowledge enables them to address their customers with relevant offers specifically tailored at their needs. Therefore the aim of a company in our days should be to possess as many personal and behavioral data of their customers as possible. Read more »
Filed under: Customer Understanding, Digital Transformation by Dr. Mania Strube |
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I’ve recently joined millions of others in moving to an iPhone. But late and reluctantly…….because, like so many others, I love the BlackBerry Messenger (BBM) service. My experience has prompted me to look at some of the issues around the mobile device market’s failure to develop the multi platform instant messaging service that their customers crave (or at least my friends and I do!). What might be done about this and the wider business perspective on instant messenger applications.
There is no question that Research in Motion (RIM) customers love the BBM service. It allows instant communication, privacy, is free of charge and notifies the sender when the recipient has read their message. It’s no accident that it was last year’s London rioters’ preferred method of communication. Some 45 million people around the world use BBM and it was only last July that RIM launched its latest version (BBM 6). Read more »
Filed under: Digital Transformation, Mobile by victoriasnell |
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It’s one of those days…you find yourself ready to cross that busy street and whoops – you suddenly look up only to see something familiar…”You” it’s your profile in full view for all to see….instantly you feel violated. Maybe this may be a far-fetched scenario, but as you’ll read on it’s not so far from being a reality but certainly a trend in gathering your information available to billions. Read more »
Filed under: Customer Engagement, Customer Understanding, Innovation by Mona Channet |
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Since the early noughties, the proliferation of social media and the impact it has had in terms of linking our real-world selves with our online presence has caused great concern about the loss of anonymity in the online world. In this blog I will focus my discussions around two topics, firstly Google’s decision, on the release of Google+ last year, to only allow people to use their real names and the second being targeted advertising. Read more »
Filed under: Uncategorized by Andrew White |
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In June 2011, Steve Jobs presented what was to be his last ever keynote speech at the Apple Worldwide Developers’ Conference in California. Like previous keynotes (or ‘Stevenotes’ as they are often called), Jobs spent just over 30 minutes unveiling Apple’s latest products and innovations. As was traditional for a ‘Stevenote’ he also ended his presentation with “one more thing”: iTunes Match.
Although this keynote will be remembered primarily as Jobs’ last – there were no game-changing product announcements to rival the Macintosh, iPod, iPhone or iPad – history may yet see iTunes Match revolutionary in it’s own right. This is because it has the potential to become the first recognisable, paid-for, and mainstream cloud.
Caroline Cook, a Senior Consultant in Capgemini Australia’s Marketing, Sales and Service practice, looks at why it’s taken so long for the cloud to enter the consciousness of the consumer, and why iTunes Match may change what’s to come. Read more »
Filed under: Customer Engagement, Digital Transformation, Multi-channel by Caroline Cook |
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Vietnam Profile:
Vietnam is: Hugely varied, extremely friendly, longer than you realise (I’m referring to distance, not cockney colloquialisms!). It offers exceptionally good value and a plethora of readily-available, mouth-watering street food.
Vietnam is not: Flooded with tourists (or, at least they’re very easy to escape), clogged with cars, or obsessed with social media.
Comment: So what?
Reply: Don’t chalk this up as an embryonic country that doesn’t understand the importance of the internet, the convenience of the car, or the value of tourism! There’s a lot we can learn from Vietnam. Please allow me to expand with two of my own experiences. Read more »
Filed under: Uncategorized by Susanna Dale |
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In a previous blog post, I explored the aspect of Appearance as a fundamental psychological pillar (Appearance, Similarity and Familiarity) when it comes to managing the relationship with the customer in the digital world. In a follow up to that blog post, I’m going to look at how Similarity relates to developing relationships with your customer in the digital world. Read more »
Filed under: Customer Engagement, Customer Understanding, Digital Transformation, Uncategorized by Fatima Roels |
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Mobile devices (both tablets and smartphones)have rapidly become the center of what we call the omnichannel customer experience. These devices run millions of apps for us, but how should companies handle apps in order to deliver what today’s customers’ expect them to do?
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Filed under: Customer Engagement, Digital Transformation, Innovation, Mobile, Multi-channel by Wouter Sleyffers |
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Emphasising the “Relationship” in Customer Relationship Management
The science behind managing the relationship with the customer in the digital world should be no different from the psychology underpinning interpersonal behavior. Here’s why I believe this to be true…
Psychologists have researched and narrowed down a range of factors that explain the science behind who we view as an attractive partner, to:
- Appearance
- Similarity, and
- Familiarity (and/or proximity)
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Filed under: Customer Engagement, Customer Understanding, Digital Transformation by Fatima Roels |
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